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LEGO Shopping Guide

About Lego

The Lego Group is a Danish company that manufactures and sells toys. This family-owned business was founded by Ole Kirk Christiansen, a master carpenter, in 1932. What cemented Lego’s reputation was the release of colorful toy bricks in the market in the late 50s. To date, the Lego Group is one of the largest toy companies in the world, with stores in over 130 countries. Lego has expanded its operations to include several amusement parks. The Lego headquarters can be found in the same place where it all started: Billund, Denmark.

What Is Lego?

Lego is a line of plastic construction toys manufactured by The Lego Group. It consists of interlocking bricks of various shapes, sizes, and colors. You can create almost anything with these bricks, from buildings to vehicles to vast dioramas. You can even build a working robot. Each creation can be disassembled and rebuilt into something different. Aside from bricks, there are mini figures, gears, and other pieces that complete this line. With Lego, you are only limited by your imagination.

Given its versatility, Lego is not just popular with kids. Grownups often use them in media, robotics, and games. Lego often produces movie-themed sets that become collector items. And parents love that fact that these bricks can help kids develop math and social skills. If you have a little one, you can’t go wrong with a box of Legos as a gift. Even better, why not throw a Lego-themed party?

Where Can You Find Lego Products?

Lego products are available on the Lego Shop, the company’s e-store. You can get all the current Lego sets there, as well as Lego exclusives that can’t be found in regular toy stores. It also has a pick a brick service, wherein you can order individual bricks to complete your creation. You can also find Lego-related products on the Extras page.

The Lego Shop is more than an online store. It is where you go for help whether you need building instructions or if pieces are missing in your new set. It also offers ideas for using Lego in crafts and in family activities. Lego is also available in Lego Brand retail stores and other toy stores around the world. Find the store nearest you using the store finder.

How Can You Get The Best Deals?

Request a Lego Catalog. There are so many Lego products available that it is sometimes hard to choose. Make it a bit easier by asking for a catalog that you can peruse at your leisure. The catalog can also be viewed online if you wish to do so. The best deals on the Lego Shop can be found on the sales & deals page. Periodically, the e-store offers free standard shipping on orders above a certain amount. It’s also a good idea to register for the Lego VIP Loyalty Program. Earn points with every purchase; these points can be converted to credit that can be used in a subsequent order. There are also other perks you can get for joining. To know more, visit the Loyalty Program page. Lego is a great gift, but the number of options can be overwhelming. Give a Lego Gift Card instead.

Social Media and Contact Information

Stay connected with the Lego community on Facebook and Twitter. Lego posts articles about upcoming products, events, and news there. If you wish to contact the Lego Store, you may do so by calling 1-800-835-4386. Customer Service is available Mondays to Fridays (8 AM to 10 PM EST) and Saturdays and Sundays (10 AM to 6 PM EST). For other ways to get in touch with the Lego, visit the customer service page.

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