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Rakuten Shopping Guide

Rakuten Shopping Guide

About Rakuten

Rakuten is one of the largest e-commerce websites in the world and the #1 e-commerce site in Japan. Founded in 1997 and based in Tokyo, Rakuten has made a name for itself selling millions of different items. Rakuten sells items from over 10,000 shops scattered all over Japan. The company makes over 715,000,000 Yen (over 65 million USD) in sales each year. The online store’s popularity has yet to waver after over two decades in business.

Are you an avid eBayer but you’re looking for more Japanese products? Browse big name brands like Toshiba, PlayStation, and Hello Kitty at Rakuten. Grab a coupon from this page and start shopping or continue reading to learn more.

Rakuten’s Homepage

Rakuten’s vibrant homepage lets you explore all that the site has to offer. At the top of the page, you have the option to change the homepage’s language. You can also tailor your web browsing experience by imputing your country. Another benefit is being able to choose which currency you’ll be shopping with so Rakuten will display prices in your local currency. This will you a better idea of how much you’re paying for an item.

Next to Rakuten’s search bar, you can search for items by category. These categories include fashion, kids and baby items, toys, and hobbies. Browse electronics, beauty & health, home & garden, food & drink, and more. You’ll also find high-quality images of trending products, new arrivals, and “Rakuten’s Hottest Fashion.” Shop trending brands such as Seiko, Yonex, Nikon, Casio, and more internationally-renowned brands.

When you find an item you might want to buy, Rakuten will show you starred reviews from customers (out of 5 stars). You’ll also see the prices and how many Rakuten points you can earn from that purchase. Plus, find photos of the item to get a visual idea of exactly what you’ll be buying.

Apparel For Everyone

Rakuten’s marketplace has millions of different clothing, shoes, and accessory items. Find Western styles as well as more traditional Asian clothing. If you’re shopping for women’s clothing, you won’t be disappointed by the 120,000 dresses or 250,000 different tops. Browse over 137,000 skirts, pants, and shorts. They even have 187,000 kimonos and 18,000 pieces of swimwear available.

Rakuten also has men’s and children’s clothing departments. In the men’s department, you’ll discover over 31,000 different suits, 16,000 kimonos. Browse over 372,000 tops and 113,000 pants and shorts. There are many different styles and price ranges available. Whether you’re looking for a new suit for work or a workout shirt for hitting the gym, Rakuten has a little something for everyone.

Rakuten clothing comes in all shapes, sizes, and colors. The only shopping filters you’ll find are color, prices, and countries the items will ship to. Are you looking for a colorful new swimsuit for summer or an exotic long-sleeved dress for a holiday party? Chances are that you’ll find something on Rakuten.

Handbags & Jewelry

You’ll also find an incredible selection of handbags from generic styles to luxury designer brands. Shop Louis Vuitton, Gucci, Chanel, Hermes, and Burberry. Rakuten also has a massive assortment of different sunglasses and hats for your next beach vacation. Find classy jewelry and wallets for a formal business occasion.

The shoe department on Rakuten’s marketplace has hundreds of thousands of different options available. Find shoes for all ages and genders from well-known brands like Nike, Converse, New Balance, Onitsuka Tiger, and Visvum. If you need a new pair of leather boots for winter, dress shoes for an important conference coming up, or golf shoes for your next jaunt to the greens, Rakuten has dozens of different options for every occasion.

Home and Garden

Want to add a little flavor to your home? Then check out Rakuten’s Home & Garden section. Find unique décor items such as cushions, tapestries, wallpapers and wall stickers, hanging scrolls, and tatami mats. Rakuten’s marketplace also has over 125,000 different lighting options for any home theme and fresh and comfy bedding for your next bedroom makeover.

Kitchen & Home Décor

Rakuten also offers kitchenware such as Soba cups, Ochoko (Sake cups), soup bowls and tea accessories. Find beautiful glassware to accentuate any dining room. Think outside of the box and shop for gorgeous home décor with Rakuten instead of resorting to Ikea or Costco just because these places are more local. You’ll likely find items you never even considered added to your home at affordable prices.

Electronics, Toys and Hobbies

Japan is known for its electronics companies and Rakuten doesn’t disappoint. Browse top-of-the-line products from companies like Toshiba, NEC, Fujitsu, Panasonic, and Sony. You’ll find thousands of different new and used laptops, desktop computers, storage drives, and printers from these quality brands.

Need a new laptop for school? Rakuten has thousands for sale from many different sellers. Want to buy a PlayStation or Nintendo console in the country it was manufactured in? Then look no further than Rakuten’s video gaming section. Be sure to ask sellers questions and check reviews on electronic items before purchasing to know exactly what you’re getting.

Rakuten also has an enormous assortment of hobby items from top-notch brands like Hello Kitty, Rilakkuma, Gundam, Kamen Rider, Nendoroid, and Yugioh. If your kids are avid anime trading card fans or you personally love listening to music and watching movies and TV shows, simply search for your favorite items on Rakuten because in many cases you’ll have a tough time finding them anywhere else!

Other Rakuten Departments

Rakuten has other departments including beauty and health, where you’ll find hundreds of thousands of makeup items, hair/skin/nail care products, and more. Rakuten’s food and drink department is also wildly popular with customers because you may have had difficulties finding rare snacks and beverages in your hometown. With Rakuten, you can find all sorts of delicious sweets and snacks you would otherwise only be able to buy from a store in other countries.

Checking Out on Rakuten.com

When you’re ready to check out, you’ll find that many Rakuten sellers accept major forms of credit card payment such as Visa, MasterCard, Diner’s Club, and JCB, as well as PayPal and Alipay.

You can checkout as a Rakuten member and earn Rakuten points to put towards future purchases, or you can checkout as a guest. Shipping is calculated at checkout and you can enter your coupon codes on the payment page.

You may have to use Google Translate to communicate with a shop owner if you have questions along the way (assuming you don’t speak the same language), but Rakuten’s customer service can also assist, if needed.

Rakuten Customer Service and Social Media

If you have a question for Rakuten specifically – and not an individual shop owner – then you may contact Rakuten through their online form or .

Rakuten is also active on Facebook and Twitter.

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